We understand that buying or selling a home is more than just a transaction: it’s a life-changing experience. That’s why our team of highly-seasoned real estate professionals is dedicated to providing exceptional, personalized service for all of our clients. We take great pride in the relationships we build and always work relentlessly on the client’s behalf to help them achieve their real estate goals.

Originally from the Boston area, Jay was raised in Ormond Beach, and has lived and worked in the North Eastern Florida area for the last 60 years. Few realtors have his extensive and intimate knowledge of this part of Florida, it’s inhabitants, it’s fascinating locales and it’s rich history. He is your “go-to” guy for local knowledge!

Intelligent and outgoing, Jay is an avid fan of NASCAR, the NFL (Go ‘Fins!). golf and karaoke. He resides in the Halifax Plantation Golf Club with his beautiful Korean wife, Yoon-Ja and their four-legged child, Daru.

Our Mission Statement:

Our philosophy is simple: clients come first. We pledge to be in constant communication with our clients, keeping them fully informed throughout the entire buying or selling process. We believe that if you’re not left with an amazing experience, we haven’t done our job. We don’t measure success through achievements or awards, but through the satisfaction of our clients.


James (Jay) Laing

James (Jay) Laing